Chennai, 9th January 2024: India Yamaha Motor (IYM) Pvt. Ltd. has unveiled a significant update to its motorcycle lineup as part of its ‘The Call of the Blue’ brand campaign. The refreshed offerings feature new color options and cosmetic enhancements for popular models such as the R15 V4 and the FZ series, including FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.
As the new year kicks off, the addition of vibrant color schemes and visual enhancements aims to boost sales and establish stronger connections with young customers nationwide. The focus is on meeting the preferences of the youth and elevating their experience through these upgrades. The diverse color choices are designed to align with each customer’s lifestyle, providing a personalized journey and enticing enthusiasts to embrace ‘The Call of the Blue.’
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, commented on the upgrades, stating, “Yamaha is thrilled to introduce the refreshed 2024 motorcycle lineup in alignment with the ‘The Call of the Blue’ brand campaign. The introduction of lively new color options and appealing graphics is intended to capture the attention of riders and onlookers alike. These carefully selected palettes, featuring bold and refreshing shades, not only add glamour to the bikes but are also expected to enhance consumer satisfaction, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.”
Chihana further emphasized that the new color schemes were introduced based on feedback from young consumers in color-related surveys. Through these upgrades, Yamaha aims to offer a personalized journey to its fans, encouraging more enthusiasts to embrace ‘The Call of the Blue’ for an enhanced biking experience.
The sporty R15 V4 model for 2024 will feature a striking new color scheme – ‘Vivid Magenta Metallic,’ exclusively available at Yamaha’s upscale Blue Square outlets. The existing Racing Blue and Metallic Red shades have also undergone cosmetic upgrades for a refreshed look.
The FZ series for 2024 undergoes a transformative update, with the FZ-S FI Ver 4.0 Deluxe now available in an all-new ‘Racing Blue’ shade, and the existing Metallic Black color replaced with the striking Matte Black option. Additionally, the Matte Black and Majesty Red colors have received stylish cosmetic enhancements. The seat color for the entire FZ-S FI Ver 4.0 Deluxe has been transformed to a sleek solid black, adding a refreshing touch to the overall aesthetic.
To enhance visual appeal, the FZ-S FI Ver 3.0 model is now available in the attractive Matte Grey color, while the FZ FI debuts a captivating Matte Cyan shade. The FZ-X introduces the strong and rugged Matte Titan color, joining the vibrant lineup.
Yamaha plans to continue its legacy of popular sports bikes with these exciting upgrades, enriching the overall experience for biking enthusiasts in India.
Pricing Information:
| Models | Color Options | Ex-Showroom (Delhi) |
|---|---|---|
| R15 V4 | Vivid Magenta Metallic & Racing Blue | Rs. 1,87,000 |
| R15 V4 | Metallic Red | Rs. 1,82,000 |
| FZ-S FI Ver 4.0 DLX | Racing Blue, Matte Black & Majesty Red | Rs. 1,29,700 |
| FZ-S FI Ver 3.0 | Matte Grey | Rs. 1,21,700 |
| FZ FI | Matte Cyan | Rs. 1,16,500 |
| FZ-X | Matte Titan | Rs. 1,37,200 |