New Delhi, March 14, 2024: Maruti Suzuki Subscribe celebrates a significant achievement, reaching 10,000 new car subscription sales since its launch in July 2020. This milestone reflects the growing demand for personalized car purchasing options, reaffirming Maruti Suzuki’s dedication to innovative mobility solutions tailored to evolving consumer preferences.
Commenting on this milestone, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales at Maruti Suzuki India Limited, remarked, “The Maruti Suzuki Subscribe program has gained traction among Indian consumers seeking flexible buying and ownership experiences. Notably, more than half of our subscribers hail from Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore. Over 50% of our total subscribers have been acquired in the current financial year, underscoring the increasing appeal of such ownership alternatives. Models like Brezza, Baleno, Grand Vitara, and Ertiga are particularly popular, constituting over 53% of all subscriptions.”
Launched with the aim of providing hassle-free vehicle access, Maruti Suzuki Subscribe has swiftly gained popularity in the Indian market. This service offers customers the opportunity to drive a new Maruti Suzuki vehicle without the burdens of ownership, including insurance, maintenance, and associated expenses.
Presently available through five partners, Maruti Suzuki Subscribe has attracted 5,000 new customers in the current fiscal year, witnessing an impressive 44% growth in FY23-24 YTD compared to FY22-23 YTD.
Of significance, more than 65% of subscribers opt for tenure periods of 3-4 years, indicating a growing acceptance of the subscription model among modern customers seeking flexible ownership options.
About Maruti Suzuki Subscribe:
Launched in July 2020, Maruti Suzuki Subscribe offers tailored car subscription options through various partners, providing all-inclusive monthly rentals via a marketplace platform (www.marutisuzuki.com/subscribe). This service caters to contemporary car buyers, offering any Maruti Suzuki vehicle with tenures ranging from 1 to 5 years at a fixed monthly rental, based on annual usage options ranging from 10,000 km to 25,000 km.
Monthly rentals encompass the vehicle price, registration & RTO expenses, insurance (new & renewal), service & maintenance, and roadside assistance.
Maruti Suzuki Subscribe is currently available in 25 major cities, including Delhi, Gurgaon, Noida, Ghaziabad, Bengaluru, Hyderabad, Pune, Mumbai, Chennai, Ahmedabad, Jaipur, Indore, Kochi, Kolkata, Chandigarh, Ludhiana, Lucknow, Nagpur, and Vishakhapatnam, in collaboration with five subscription partners.