Maruti Suzuki Reaches New Milestone: 5,000 Service Touchpoints for Enhanced Customer Experience
Maruti Suzuki India announced a significant achievement – the opening of their 5,000th service center in India. This milestone reflects the company’s commitment to providing a convenient and enjoyable car ownership experience for its customers. The new service center, located in Gurugram, Haryana, further expands Maruti Suzuki’s network, now reaching across 2,500 cities nationwide.
Maruti Suzuki’s service network has grown steadily since its first workshop opened in 1983. It took 14 years to reach 1,000 service centers, followed by a consistent expansion rate for the next 9 years. Remarkably, the most recent 1,000 service centers were added in just 3 years, highlighting the company’s accelerated focus on customer accessibility.
Customer First: Convenience and Nationwide Support
Maruti Suzuki emphasizes a “Customer First” approach. Their Managing Director, Mr. Hisashi Takeuchi, reiterated their commitment to providing convenient service options. The extensive network ensures customers can easily find authorized Maruti Suzuki service stations, no matter their location.
Looking ahead, Mr. Takeuchi emphasizes the importance of a strong service network alongside increasing sales. He highlighted the record number of new service centers added last year, with a focus on reaching non-urban markets. This growth has allowed Maruti Suzuki to service a record-breaking 25 million vehicles in the past year.
Innovation for a Superior Customer Experience
Maruti Suzuki is a leader in offering innovative service options for customer convenience. They provide traditional service stations alongside mobile workshops that bring services directly to customers. Additionally, a dedicated quick response team offers nationwide emergency roadside assistance.
The company is actively embracing digitalization in vehicle service to further enhance customer experience. This includes features like a multi-lingual voice assistant bot, digital job cards, and digital owner’s manuals.