New Delhi: Maruti Suzuki India Limited (MSIL) is celebrating its innovative S-CNG technology with the launch of a dynamic new campaign titled ‘Run On What You Love’. This campaign highlights the joy, freedom, and adventure offered by S-CNG vehicles, encouraging consumers to embrace a more sustainable and fulfilling driving experience. The campaign film features a captivating narrative that resonates with young, environmentally conscious buyers who refuse to compromise on fun and exploration. It showcases the confidence and mileage provided by Maruti Suzuki’s extensive range of S-CNG vehicles, empowering drivers to go further and discover more.
Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, shared his insights on the campaign, stating, “The ‘Run On What You Love’ campaign celebrates the new-age CNG car buyer who is making a conscious choice and living life to the fullest. We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions. Through this campaign, we aim to inspire a new generation of drivers to explore the endless possibilities that S-CNG vehicles offer.”
He further added, “We pioneered the CNG segment in India in 2010 and since then have won the trust of over 1.8 million customers who have loved the S-CNG technology for its optimal performance, unmatched fuel efficiency, and uncompromised safety. We aim to build on our current 74.1% market share in the CNG segment by targeting higher volumes in this fiscal year.”
The film’s vibrant visuals and upbeat music perfectly capture the essence of youthful exuberance and the joy of exploration with S-CNG vehicles. This multifaceted campaign will be promoted across TV, digital, radio, and social media channels, including YouTube, Facebook, and Instagram.
In addition to the campaign, MSIL organized a ‘Sustainability Drive’ in celebration of World Environment Day. This initiative took place in over 1700 cities nationwide, reflecting the company’s strong commitment to environmental stewardship and sustainable practices.
As part of this drive, every customer who visited MSIL dealerships and expressed interest in S-CNG vehicles was gifted a plant. This symbolic gesture underscores the company’s dedication to promoting conservation and environmental well-being. Through this initiative, MSIL not only reinforced the environmental benefits of S-CNG vehicles but also engaged its customers meaningfully, inspiring them to join the journey towards a greener future.
About MSIL S-CNG Technology:
Tested at MSIL’s world-class Research & Development facility, MSIL S-CNG vehicles deliver safety, performance, durability, and high fuel efficiency. S-CNG vehicles come with dual inter-dependent Electronic Control Units (ECU) and an Intelligent Injection System to provide an air-fuel ratio that ensures superior performance and fuel efficiency. The S-CNG system offers enhanced safety with stainless steel pipes and joints to avoid corrosion and leakage in the entire CNG structure. Integrated Wire Harnesses are used to eliminate short-circuiting, and a Microswitch ensures the vehicle does not start during the CNG fuel-filling process.
Maruti Suzuki’s wide range of S-CNG technology-powered vehicles includes 13 models: Alto K10, S-Presso, Celerio, WagonR, Dzire, Ertiga, Brezza, Eeco, Baleno, FRONX, XL6, Grand Vitara, and Super Carry.