Digitally Immersive Studio to bring the best of tech and automotive together
Chennai, June 21, 2023 – MG Motor India, a renowned British automobile brand with nearly a century of heritage, proudly unveils MG StudioZ, an immersive and interactive experience that utilizes the power of virtual and augmented reality to bring car enthusiasts closer to the MG brand. Boasting a range of innovative features such as a digital running façade, video wall configurator, and a captivating VR/AR zone, MG StudioZ provides a unique platform for customers to engage with the brand. Additionally, MG StudioZ showcases an enticing selection of MG merchandise, allowing enthusiasts to express their love for the brand and bring home a tangible piece of the MG experience.
MG StudioZ represents a dynamic initiative catering to the preferences and aspirations of modern urban buyers who are not only technologically inclined but also passionate about automobiles. At the inaugural event, MG StudioZ will proudly feature two remarkable vehicles: the recently launched Comet EV, a smart electric vehicle designed for urban mobility, and the ZS EV, India’s first pure-electric internet SUV.
Udit Malhotra, Marketing Head at MG Motor India, expressed his excitement about the inauguration, stating, “The establishment of MG’s first Digital Studio in Chennai truly embodies our brand’s commitment to digital innovation and customer-centricity. As an auto-tech brand, StudioZ perfectly captures the fusion of technology and automotive experiences under one roof. This studio represents our vision for the future of automotive retail, where digital interfaces like StudioZ bridge the gap between the brand and the customer, enhancing their overall buying experience.”
Furthermore, the store has been meticulously designed to appeal to the younger generation, featuring captivating attractions tailored to engage Gen Z customers.
The inauguration of MG StudioZ signifies yet another milestone in MG Motor’s journey as a pioneering force in the automotive industry. With a relentless commitment to redefine automotive retail and set new industry standards, MG Motor remains dedicated to creating exceptional products and delivering outstanding user experiences.