Continues to be an Icon of Trust and India’s Pride for over 2 decades
New Delhi, 3rd August 2023: Maruti Suzuki Alto, India’s most beloved car, reaches yet another historic milestone in the automotive industry as it becomes India’s highest selling car, boasting over 45 lakh proud owners. Throughout its journey of over two decades, the Alto has been an iconic brand that continuously evolved to meet the ever-changing demands of the Indian consumer. Its ability to set new benchmarks and bring the ‘Joy of Mobility’ has led to its market dominance.
The Alto has played a significant role in democratizing the entry hatchback segment, offering features like electronic power steering, front power windows, Auto Gear Shift (AGS) option, Dual Airbags, Anti-lock Braking System (ABS), availability of factory fitted CNG system, and more.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed his gratitude on achieving this milestone, acknowledging the strong emotional connection the brand has with its customers. He proudly stated that the 45 lakh customer milestone is a testament to the unwavering support and trust the customers have shown towards the brand, making it a unique achievement in the auto industry.
He further emphasized that the Alto will continue to excel in the Indian market, given the young demographic, rising income levels, and immense potential for cars like the Alto. The All-New Alto K10 builds on the legacy of the Alto, offering contemporary styling, increased interior space, comfort, and proven durability, making it the preferred choice for young customers, first-time car buyers, and others alike.
The inherent dependable nature of the Alto, combined with its versatile design, excellent fuel-efficiency, reliability, and admirable performance, embodies the spirit of India, symbolized by the phrase “Chal Padi.” Since its launch in 2000, the original Alto quickly became a hit and claimed the title of India’s top-selling car by 2004. Today, the All-New Alto K10 continues this success, featuring a more powerful Next-Gen K-Series 1.0L Dual Jet, Dual VVT engine and smart connectivity through the SmartPlay Studio infotainment system, appealing to a wide range of customers.