New Delhi, August 4, 2023: Maruti Suzuki Smart Finance (MSSF), the cutting-edge AI-driven online platform, celebrates a significant achievement by empowering one million customers with convenient car financing solutions through its 23 finance partners within just three years since its inception in 2020. The platform has facilitated hassle-free car loans worth over INR 64,000 crores for customers across NEXA and Arena channels.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed his thoughts on this milestone. He highlighted that Maruti Suzuki was the first automobile company to introduce a multi-financier, end-to-end, digitized car financing online solution in 2020 with Maruti Suzuki Smart Finance. Over the last three years, this online platform has revolutionized the car-buying experience, with approximately 35% of Maruti Suzuki customers now choosing to avail car loans through Maruti Suzuki Smart Finance Portal, across both Arena and NEXA channels. Customers are highly satisfied with the convenience offered by MSSF, accessible anytime and anywhere.
The achievement of crossing one million loan milestones, totaling more than INR 64,000 crore through finance partners, stands as a testament to Maruti Suzuki’s commitment to enhancing the overall customer experience through innovative digital solutions.
Mr. Srivastava expressed gratitude to the 23 finance partners, whose unwavering support and partnership with the Smart Finance platform have enabled hassle-free financing solutions across the country, making this customer-centric journey possible.
Maruti Suzuki has transformed the car financing journey with MSSF, offering transparency and customization. Customers can design their own customized loan plans and choose the best-suited finance partner from a range of financing options. The platform boasts industry-first features like On-Road Price Configuration, Credit Score-Based Interest Rates, Pre-approved and Customized Loan offers for Salaried and Self-employed individuals, as well as Digital Document Update and Real-Time Loan Status Tracking. Notably, MSSF is the only one-stop platform allowing customers to avail loans from any of the 23 financiers, providing unmatched convenience and flexibility.