Tata Passenger Electric Mobility, a subsidiary of Tata Motors and the pioneer of India’s EV revolution, has launched a new brand identity for its EV business.
The new brand identity, TATA.ev, is aligned with Tata Motors’ commitment to sustainability and pioneering innovation, as well as the Tata Group’s focus on community development. The name TATA.ev embodies the core philosophy of “Move with Meaning,” which unifies the values of sustainability, community, and technology.
The launch of the new brand identity is the first step towards providing differentiated and meaningful experiences for customers. It is also a collective initiative to move towards an electric future that is better for the planet and its inhabitants.
Here are some specific ways in which the new brand identity will be reflected in Tata Passenger Electric Mobility’s products and services:
- The company will focus on developing EVs that are more sustainable and efficient.
- It will work to create a more inclusive and equitable EV ecosystem.
- It will invest in research and development to advance the technology of EVs.
- It will partner with other organizations to promote the adoption of EVs.
The launch of the new brand identity is a significant milestone for Tata Passenger Electric Mobility. It is a sign of the company’s commitment to leading the way in the EV revolution in India.