Tata Motors launches the new gen NEXON with premium design, best-in-class tech features

Tata Motors has introduced the next-generation NEXON, featuring a premium design and best-in-class technological advancements. This marks a significant advancement for India’s most beloved SUV, solidifying its position as a leader in its segment.

On September 14, 2023, Tata Motors, a prominent automotive manufacturer in India, unveiled the all-new NEXON, the country’s top-selling SUV. This latest iteration of the NEXON embodies versatility, aspiration, and innovation, offering substantial enhancements across all aspects of the vehicle. It represents a significant leap forward in the compact SUV market, described as an embodiment of action and emotion, designed for individuals who strive to stay ahead of the curve and go the extra mile. The new NEXON boasts a design influenced by the digital age, industry-leading safety features, contemporary technology, and outstanding performance. It is available in four carefully curated personas: Fearless, Creative, Pure, and Smart, and offers both petrol and diesel powertrains. Sales of the new NEXON commenced today, with an introductory starting price of INR 8.09 Lakhs.

Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd., commented on the launch of the next-gen NEXON, stating, “The NEXON brand has established itself as a leader in its segment, setting the standard for others to follow. With over 5 lakh NEXON vehicles on Indian roads, its unique combination of mass appeal and aspirational qualities is truly exceptional. The new NEXON reflects our deep understanding of our customers’ desires. Every aspect of the vehicle, from its design to its performance, safety features, technology, and comfort, has been elevated to a new level. This marks a confident step forward in our commitment to innovation and being ‘New Forever.’ The thoughtfully curated personas, extensive color options, and a wide array of smart features cater to diverse lifestyles and multifunctional needs. We are confident that this new version of the NEXON will resonate with a broader customer base, solidify its position as India’s top-selling SUV, and further enhance its legacy.”

The new NEXON comes equipped with an array of exciting features and enhancements that distinguish it in the market. Its modern and premium design exudes sophistication and dynamism, making a commanding statement on the road. It is packed with a range of cutting-edge features, including advanced connectivity solutions, upgraded safety enhancements, and unique personas, delivering a distinct and advanced experience that places it at the forefront of its segment.

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