In a significant development, on September 15th, 2023, Maruti Suzuki Dzire, the highest-selling sedan in India, achieved another remarkable milestone by reaching 2.5 million customers. It’s noteworthy that no competing sedan in the industry has yet crossed the one million sales threshold. This achievement further solidifies Dzire’s position as the leader in its segment, commanding an impressive market share of 50%.
Mr. Shashank Srivastava, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, expressed, “Maruti Suzuki remains committed to providing products that set global quality standards across various segments, incorporating the latest technology, innovative features, and contemporary design. The Dzire embodies these values, as customers consistently choose it as their preferred sedan. We extend our heartfelt gratitude to our customers for their unwavering trust in the Dzire brand as we celebrate this significant milestone of 2.5 million satisfied customers.”
The Dzire has firmly established itself as a symbol of luxury, appreciated for its stylish exterior design, including a bold front fascia and meticulously designed two-tone alloy wheels. These features cater to customers with evolving tastes. Its premium and spacious interiors offer modern comfort and convenience, with an array of features like automatic LED projector headlamps, cruise control, auto-folding rearview mirrors, SmartPlay Studio infotainment system, and Automated Gearshift System (AGS), making the Dzire the preferred choice for dynamic and tech-savvy customers.
With this latest milestone, the Dzire reaffirms its position as the preferred sedan for customers, consistently meeting their evolving needs over 15 years and three generations of the sedan.