On January 24th, 2024, Maruti Suzuki’s FRONX SUV from NEXA achieved a significant milestone by becoming the fastest passenger vehicle in India to reach 100,000 sales since its launch, accomplishing this feat in just 10 months and setting a new industry standard. Introduced globally at the Auto Expo 2023 and officially launched on April 24th, 2023, the FRONX’s remarkable success can be attributed to its ‘Shape of New’ philosophy, seamlessly blending futuristic design, high ground clearance, advanced technology, and a commanding stance.
Crafted to meet the evolving preferences of SUV enthusiasts, the FRONX has emerged as a trendsetter in the market, offering a distinctive personality and an immersive driving experience. Its popularity has surged, particularly among the younger demographic, drawn to its tech-laden premium persona and the flexibility of choosing from multiple powertrain options.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, commented on this milestone, stating, “The strategic addition of FRONX to our portfolio aimed to address the increasing demand for a Compact SUV that seamlessly combines unique design with an engaging driving experience. Achieving 100,000 sales in just 10 months underscores the exceptional connection FRONX has established with our customers. FRONX played a pivotal role in more than doubling Maruti Suzuki’s SUV segment share, reaching 19.7% in CY2023 from 10.4% in 2022.”
He added, “With its complete package of modern design, tech-loaded premium persona, and diverse powertrain options, FRONX has gained immense popularity among buyers seeking distinctive choices. We express our sincere gratitude to our customers for their unwavering support and believe that FRONX will continue to bring joy to mobility enthusiasts.”
The automatic variants of FRONX accounted for 24% of sales, reflecting a growing preference for clutch-less transmission options. The 1.0L turbo Boosterjet engine witnessed substantial demand from those seeking an exhilarating driving experience. Furthermore, the recently introduced S-CNG option caters to those looking for a fuel-efficient and eco-friendly SUV, delivering a best-in-class fuel efficiency of 28.51 km/kg.
In alignment with the government’s ‘Make in India’ initiative, Maruti Suzuki, India’s largest carmaker, has commenced exports of the FRONX to Latin America, the Middle East, and South-East Asian markets, exporting over 9000 units thus far.
The FRONX offers advanced next-gen powertrain and transmission options, including the all-new 1.0L K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Customers can also enjoy a range of features such as a Head-Up Display with turn-by-turn navigation, 360 View Camera, wireless smartphone charger, and a 22.86 cm (9”) HD Smart Play Pro+ infotainment system with wireless Apple CarPlay and Android Auto connectivity.