On February 1, 2024, in New Delhi, India Yamaha Motor (IYM) Pvt Ltd announced its active participation in the inaugural edition of Bharat Mobility, a unique global mobility show hosted in India. This pioneering event brings together the entire mobility value chain under one roof, offering more than just an exhibition—it serves as a glimpse into the future of mobility.
The Yamaha Pavilion, spanning 400 square meters, is set to captivate visitors with an exclusive display of its diverse motorcycle and scooter range, stylish apparel and accessories, and cutting-edge technology. This showcase at the groundbreaking event reflects Yamaha’s dedication to innovation and a passion for two-wheeled freedom. Positioned at the forefront of developing products with advanced technologies, Yamaha aims to revolutionize modern motorcycling by pushing the boundaries of mobility and providing solutions that align with the evolving needs of today’s dynamic and young generation.
Embracing the theme #TheCallOfTheBlue at Bharat Mobility, Yamaha is committed to meeting the aspirations of young customers in India. The brand campaign revolves around cultivating the spirit of racing and offering enriching experiences through an exciting, stylish, and sporty product range, coupled with excellent services. Beyond a mere product showcase, #TheCallOfTheBlue becomes a symbol of excitement and innovation, creating engaging experiences that reflect Yamaha’s dedication to shaping the future of mobility in India.
The strategically designed Yamaha Pavilion stands as a testament to the brand’s commitment to innovation and excellence, pulsating with the adrenaline of its diverse portfolio.
The Pavilion prominently displays models from the R-World, featuring the R15 V4 series (155cc) in dynamic colors and iconic models in the R-Series family, such as the R1 (1000cc), R7 (700cc), R3 (321cc), and R15M (155cc). These high-performance sportbikes embody Yamaha’s engineering excellence, offering unparalleled performance, handling, and design.
A major attraction is the display of India’s renowned Maxi-Sports scooter, AEROX 155cc, redefining urban mobility with its sporty design, advanced features, and efficient performance.
The center stage showcases the Dark Side of Japan and the exciting world of the MT-series family, featuring the versatile MT-07 (700cc), MT-03 (300cc), and MT-15 (155cc), designed for urban agility and a muscular aesthetic.
From the FZ-Series family, the popular street fighter, FZS FI V4 Deluxe (149cc), is displayed in various colors, showcasing power with sophistication. Additionally, the Matte Titan variant of FZ-X (149cc) exudes rugged charm with its robust design and touring capabilities.
The scooter display area invites visitors to explore Yamaha scooters, including the RAY ZR 125 Hybrid and Fascino 125 FI Hybrid, known for their agility and style. These scooters, engineered for efficiency and seamless urban rides, seamlessly blend electric and conventional power, providing an eco-friendly and economical ride.
Revered across continents, Yamaha N-Max (155cc) and Grand Filano (125cc) showcase Yamaha’s commitment to delivering excellence on a global scale, embodying Yamaha’s pursuit of perfection.
Beyond two-wheelers, the Yamaha Pavilion caters to every rider’s passion with Yamaha-branded apparel and accessories, featuring jackets, T-shirts, helmets, and gloves. The pavilion also includes an exciting gaming zone for enthusiasts to indulge in virtual adventures and a selfie zone for capturing memories with the R15V4 Monster Energy Edition. The exclusive Monster Energy stall in the Pavilion adds further excitement and provides an incredible experience to all Yamaha fans.
Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed enthusiasm about being part of this landmark event, showcasing the best of Yamaha to the Indian audience. He emphasized Yamaha’s commitment to the Indian market and its active contribution to shaping the future of the dynamic and evolving mobility landscape. He congratulated Bharat Mobility Expo for establishing a pivotal platform that fosters collaboration among OEMs, with a shared vision of cultivating a sustainable mobility ecosystem in harmony with the environment.