New Delhi, March 08, 2024: Maruti Suzuki India Limited introduces its latest digital campaign, ‘Arena Journeys,’ as a tribute to the pioneering women breaking barriers across the nation. Under the Maruti Suzuki Arena brand, this initiative aims to celebrate the increasing presence of women drivers and influencers in the vehicle decision-making process throughout the country.
In recent times, there has been a notable surge in the number of women taking to the roads and actively participating in purchasing decisions regarding vehicles. This trend signifies a societal evolution where women are progressively embracing independence and mobility. Maruti Suzuki Arena takes pride in having garnered the trust and loyalty of over 900,000 women customers, reflecting a relationship built on reliability and trust.
Speaking on the launch of ‘Arena Journeys,’ Mr. Shashank Srivastava, Senior Executive Officer of Marketing and Sales, expressed, “As leaders in the industry, Maruti Suzuki India Limited is delighted to highlight the increasing presence of women taking the lead on the roads. We are pleased that more than 900,000 women buyers have chosen Maruti Suzuki Arena, with over 28% citing the brand’s value as a decisive factor in their purchase. Arena Journeys transcends being merely a campaign; it stands as a testament to the brand’s commitment to inclusivity, empowerment, and customer-centricity.”
The target audience for this initiative comprises women users and prospective buyers with a contemporary, exploratory, and evolving mindset. With almost half of the consumers being first-time buyers, Maruti Suzuki Arena acknowledges the diverse needs and aspirations of women across the nation.
About the Campaign:
In celebration of Women’s Day, Maruti Suzuki plans to unite four renowned and dynamic women directors, including Tanuja Chandra, Alankrita Shrivastava, Sonam Nair, and Tahira Kashyap Khurrana. These esteemed directors will narrate compelling stories of women, each crafted in their distinct styles. The protagonist of each tale will uncover something significant in her life, with a Maruti Suzuki Arena car playing a pivotal role as their companion on Terribly Tiny Tales’ YouTube channel.
For this endeavor, Terribly Tiny Tales (TTT) will serve as the exclusive host and promoter of contests. TTT is a content creator community and platform with a substantial following, boasting over 558,000 subscribers on YouTube, 3.4 million followers on Instagram, and 1.6 million on Facebook. The platform has a broad viewership, particularly in metro cities.