Maruti Suzuki ARENA Celebrates 7 Years: India’s Largest Automotive Retail Network with Over 82 Lakh Satisfied Customers
- ARENA has the widest and most accessible network in the industry, with 3,069 outlets across 2,596 cities in India.
- The ARENA model range includes 5 of the top 10 best-selling passenger vehicles of FY23-24.
- In FY23-24, Maruti Suzuki ARENA contributed to 68% of the overall Maruti Suzuki sales.
New Delhi, September 2, 2024: Maruti Suzuki ARENA, India’s largest automotive retail network, recently marked its seventh anniversary. Since its launch in 2017, ARENA has provided mobility solutions to over 11 lakh families annually, creating a customer base of more than 82 lakh satisfied customers nationwide.
Over the past seven years, Maruti Suzuki ARENA has consistently delivered a modern, tech-enabled, and youthful car buying experience. This popularity and trust are further evidenced by its market leadership, with 5 out of the top 10 cars sold in India in FY23-24 (Wagon-R, Swift, Brezza, Dzire, and Ertiga) being part of the ARENA lineup.
Commenting on the occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “As we celebrate seven years of Maruti Suzuki ARENA, we are deeply thankful. This journey has been about more than just selling cars; it’s about transforming the car-buying experience. ARENA’s impact is significant, with a vast network of over 3,069 outlets in 2,596 cities, making it the largest and most accessible retail channel in India. I am especially pleased with the response from our young customers, who constitute 49% of Maruti Suzuki ARENA’s volume.”
He added, “ARENA continues to be a strong contributor to Maruti Suzuki’s success, accounting for about 68% of total sales from MSIL in FY23-24. As we move forward, we are committed to delivering exceptional experiences for many more years.” The ARENA channel offers a seamless and connected car-buying experience. By continually adapting to evolving customer needs and providing experiences on par with global standards, ARENA has become the preferred choice for Indian car buyers.
Promoted as a place where young people “Find their Match,” Maruti Suzuki Arena is more than just a place to buy cars; it’s where customers begin a memorable journey with their new vehicle. With a deep understanding of the dynamic, social, and trendy lifestyles of young Indian consumers, Maruti Suzuki ARENA has successfully connected with this demographic by offering a highly personalized car-buying experience. Utilizing innovative technologies such as ARENAverse, a range of Maruti Suzuki Genuine Accessories (MSGA), an online car configurator, a website chatbot, and personalized car finance options through Maruti Suzuki Smart Finance (MSSF), it has become the go-to choice for modern car buyers. With a seamless online journey that covers everything from discovery and exploration to finance and purchase, customers can easily navigate their car-buying process and find the perfect vehicle to suit their lifestyle.
Complementing the retail experience, the ARENA range of vehicles has been thoughtfully designed to appeal to young, dynamic Indian consumers. Featuring the latest innovations and technology, from advanced Dual Jet Dual VVT engines to Suzuki Connect and S-CNG, Maruti Suzuki ARENA vehicles reflect the brand’s dedication to meeting its target audience’s evolving needs and aspirations. ARENA allows customers to “Find Your Match,” creating a cherished journey with their new automobile from the start.