On 13th June 2023, in Ahmedabad, MATTER AERA, India’s first electric geared motorbike, has taken the country by storm, captivating the hearts of over 40,000 enthusiastic riders in less than a month since its launch! This remarkable achievement signifies that the era of electric motorbikes has arrived with a resounding impact. Pre-bookings were made available through our company website (matter.in) and our partner ecosystem, which includes Flipkart and OTO Capital.
MATTER AERA is not just an ordinary motorbike; it represents a paradigm shift in the future of riding, offering an exhilarating and emission-free experience. Those who have pre-booked MATTER AERA will be the pioneers in experiencing the revolution that MATTER AERA promises. Each pre-booking fuels MATTER’s unwavering commitment to accelerate towards true sustainable motorbiking in India and soon around the world.
Founder and Group CEO of MATTER, Mohal Lalbhai, expressed his delight, stating, “It is heartening to see how consumers are eager to embrace change as we redefine the future of riding. The response to the pre-booking is a testament to their inclination towards future technology. Our partnership with Flipkart and OTO Capital has effectively reached customers who are enthusiastic about embracing technologically advanced and sustainable mobility. This marks the beginning of a transformative journey at MATTER, and we’re grateful to the motorbike enthusiasts who are joining us in redefining the future of riding.”
While redefining the future of mobility, MATTER is also dedicated to activities that promote a more sustainable planet. In collaboration with Earthday.org, MATTER aims to involve its customers in upcoming “Canopy Project” plantation drives across cities. MATTER customers will collectively contribute to the sustainable goal of reducing pollution and enhancing ecological cover on the planet.
MATTER is now preparing for experience rides and deliveries in the coming months. Customers who have pre-booked the AERA will have the opportunity to be among the first to experience the revolutionary features of this groundbreaking motorbike. MATTER strives for continuous innovation and product development, ensuring it remains at the forefront of the electric mobility category. Experience centers will soon be established in various locations, offering an engaging retail experience.
The MATTER team wholeheartedly thanks the incredible people of India for embracing a greener tomorrow.
About MATTER: MATTER is a technology startup driven by its vision to lead India towards a sustainable future. Since its inception in January 2019 in Ahmedabad, MATTER has made significant investments in technology development, following the “Innovate in India” approach to create futuristic electric vehicle platforms and energy storage systems. In November 2022, MATTER unveiled India’s first geared electric motorbike, AERA, for the Indian market and initiated pre-booking for customers in May 2023. All components for MATTER’s products are designed in-house by our team and manufactured in India. Our range of mobility products will redefine user experience through the incorporation of best-in-class technologies and innovation.