Geraldine Ingham, Managing Director of Range Rover, expressed, “Since its launch in 2021, the latest generation Range Rover has established a new standard for desirability. We are currently experiencing the highest levels of client demand globally in our 53-year history. Due to this unprecedented success, we are now opening the official waitlist for the opportunity to be among the first to place a pre-order for the most anticipated Range Rover of recent times. This marks a new era for the Range Rover brand as the original luxury SUV is now available as an all-electric model.”
In the announcement of the next phase in its modern luxury electrification journey, Range Rover’s first fully electric vehicle is set to enhance its modern luxury credentials. While maintaining its distinctive and unwavering British design, the vehicle’s go-anywhere capability will ensure that towing, wading, and all-terrain technology surpass any other luxury electric SUV.
Thomas Müller, Executive Director of Product Engineering at JLR, stated, “We are on track to create the quietest and most refined Range Rover ever. The key elements that define the success of Range Rover remain unchanged: timeless, reductionist design, a serene cabin, and go-anywhere capability – now with zero tailpipe emissions. As history has shown, Range Rover will continue to set the standard as the first of its kind—an electric luxury SUV that fulfills the Range Rover promise. A truly global luxury product, unprecedented in the industry. Crafted in the heart of the United Kingdom, the Range Rover Electric will join the range alongside its mild hybrid [MHEV] and plug-in electric hybrid [PHEV] siblings, providing a range of options to meet our clients’ needs.”
The Range Rover Electric is poised to deliver performance comparable to a flagship Range Rover V8, along with the all-terrain capability developed in-house by Land Rover experts, a hallmark since the Range Rover’s inception in 1970.
Physical prototype testing is underway, focusing on creating the quietest and most refined Range Rover to date, incorporating a unique active road noise cancellation configuration, sound design, and an elevated level of cabin comfort.
The first physical vehicles have been manufactured after a year of virtual development, covering front-end robustness, multi-body systems analysis, and virtual wading up to 50 km/h. Global on-road testing has commenced, spanning locations from Sweden to Dubai, experiencing temperatures ranging from -40 °C to +50 °C. The global physical testing program has been adapted for Range Rover’s first fully electric vehicle to ensure the robustness of the electric drive system, including its underfloor, battery durability, chassis integrity, and vehicle dynamics tests for thermal derating.
The new Range Rover Electric will be designed, engineered, and built in the United Kingdom, utilizing the flexible Modular Longitudinal Architecture (MLA) in Solihull, alongside existing mild and plug-in hybrid Range Rover vehicles. Batteries and EDUs will be built and assembled at JLR’s new Electric Propulsion Manufacturing Centre in Wolverhampton, United Kingdom, marking a significant step towards Range Rover’s 2039 net-zero carbon ambition.