Launched in July with a special inaugural discount of Rs 10,000, resulting in an effective price of 2.23 lakhs, the Triumph Speed 400 experienced an overwhelming and unprecedented response in bookings. The exclusive offer is scheduled to conclude on December 31, 2023, making it an opportune moment for customers to visit showrooms and acquire the Speed 400 at its current discounted rate. Starting January 1, 2024, the ex-showroom price will revert to 2.33 lakhs.
The global debut of the Speed 400 has garnered attention from automotive enthusiasts and experts alike. Its exceptional Triumph roadster silhouette, captivating mid-range performance, meticulous fit and finish, reassuring handling, and versatile character have collectively contributed to its surge in popularity since its launch. Customers have been flocking to showrooms to take advantage of the special inaugural offer, bringing the enticing price down to Rs. 2.23 lakhs until the end of December.
As a proud addition to Triumph’s successful modern classic lineup, the Speed 400 joins esteemed models like the Speed Twin 900 and 1200. Furthermore, the Scrambler 400X, inspired by the Scrambler 900 and 1200 and launched in October 2023, brings a rugged design with off-road capabilities harking back to the first factory Scramblers of the 1950s. These motorcycles, instantly recognizable with their timeless Triumph silhouettes, sculpted fuel tanks, and classic engine profiles, promise a delightful, agile, and confidence-inspiring ride for riders of all ages and experience levels.
In collaboration with Bajaj Auto Ltd, Triumph Motorcycles has ushered in a new era for Indian motorcycles. Since the Speed 400’s launch in July 2023, Triumph has expanded its presence to over 50 Triumph World Showrooms across 40+ cities nationwide. With a vibrant community of over 20,000 delighted customers, Triumph aims for ambitious dealership expansion, targeting 80 cities by April 2024.
Effective January 1, 2024, the Triumph Speed 400 will be available at its regular ex-showroom price of INR 2,33,000. Motorcycle enthusiasts are encouraged to seize the opportunity to avail themselves of the special inaugural price before it concludes on December 31, 2023, and join the growing community of Triumph riders in India.