Castrol, a renowned global leader in lubricants and a subsidiary of the bp Group, has recently announced a strategic partnership with Shah Rukh Khan, the timeless Bollywood icon, who will serve as their brand ambassador. This collaboration underscores Castrol’s steadfast commitment to delivering top-notch lubricants and signifies a significant milestone in their journey.
Over the upcoming two years, Shah Rukh Khan will be featured across digital, print, and television campaigns, endorsing the comprehensive range of products offered by bp and Castrol.
Commenting on this alliance, Mr. Sashi Mukundan, President of bp India and Senior Vice President of the bp group, emphasized, “Our partnership with Shah Rukh Khan underscores our relentless pursuit of innovation and excellence in the automotive sector. It embodies our shared values of performance, reliability, and sustainability, as we collectively shape the future of mobility.”
Mr. Sandeep Sangwan, Managing Director of Castrol India Limited, echoed similar sentiments, stating, “This collaboration exemplifies Castrol’s unwavering commitment to innovation and excellence, echoing the distinguished trajectory of Shah Rukh Khan’s career. With his involvement, our dedication to optimizing vehicle performance receives a timeless endorsement.”
Renowned for his versatile career spanning decades, Shah Rukh Khan perfectly encapsulates Castrol’s ethos of continual evolution. His deep-rooted passion for automobiles further solidifies the resonance between him and the brand.
Expressing his enthusiasm, Shah Rukh Khan expressed, “I am delighted to partner with Castrol, a brand I’ve long admired for its dedication to performance. As an avid automobile enthusiast myself, I resonate with Castrol’s commitment to excellence. Together, we aim to inspire and empower drivers to embrace the thrill of the open road responsibly. I eagerly anticipate embarking on this journey together.”
This collaboration reflects Castrol’s forward-looking vision, anchored in innovation and technology. With Shah Rukh Khan as their brand ambassador, Castrol India endeavors to extend its reach to a broader audience while upholding its position as the preferred choice for cutting-edge lubricants and services.