HERO MOTOCORP INTRODUCES A CATEGORY-FIRST EV OWNERSHIP PACKAGE

Hero MotoCorp introduces a groundbreaking EV ownership package, “VIDA Advantage,” offering an array of benefits to customers over a five-year period. As the world’s largest manufacturer of motorcycles and scooters, Hero MotoCorp unveils this category-first proposition for its VIDA V1 Pro electric scooter, representing a new standard in hassle-free EV ownership. The VIDA Advantage package, powered by Hero, the emerging mobility brand, delivers peace of mind to customers, encompassing benefits and services worth Rs. 27,000 over five years. Available at no cost until April 31, 2024, this unique after-sales package is designed to redefine electric vehicle ownership and enhance customer-centricity in the industry.

Dr. Swadesh Srivastava, Chief Business Officer of the Emerging Mobility Business Unit (EMBU) at Hero MotoCorp, remarks, “Transitioning to electric mobility is not merely about purchasing a vehicle; it’s about embracing a lifestyle. That’s why we’ve introduced VIDA Advantage, setting a new benchmark for customer-centricity in the industry.”

VIDA Advantage provides a comprehensive range of benefits aimed at promoting sustained EV adoption:

  1. Extended Battery Warranty: Offering a 5-year/60,000 km warranty on both batteries for added confidence and reliability.
  2. Access to VIDA Fast Charging Network: Free access to over 2,000 charging points for convenient charging solutions.
  3. Service at VIDA Workshops: Hassle-free maintenance with complimentary service at all VIDA workshops, ensuring optimal performance.
  4. 24×7 Roadside Assistance: Reliable roadside assistance ensures prompt service whenever needed.
  5. Safety and Convenience Features on “My VIDA” App: Unlocking the full potential of the V1 Pro with connectivity and safety features through the My VIDA App, providing real-time insights and control over vehicle performance and security.

The VIDA V1 electric scooter range starts from Rs. 97,800* (VIDA V1 Plus) and extends to Rs. 1,26,200* (VIDA V1 Pro), offering industry-leading features such as Custom Mode, Cruise Control, Boost Mode, Two-way throttle, Key-less access, and an Over-the-air enabled 7” TFT Touch-Screen. This intelligent platform enables the scooter to learn and adapt on the go, ensuring a seamless and enjoyable riding experience.

*Effective Price Delhi

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