Mumbai, 22 March 2024: Castrol, a leading lubricant brand in India, has forged a collaboration with KTM, a renowned motorcycle brand. Castrol POWER1, the company’s performance lubricant, will be fueling the highly anticipated second season of the KTM Cup 2024 as its official Performance Partner. This partnership strategically aligns with the brand’s growing emphasis on promoting and bolstering performance motorsports in India. The KTM Cup stands as India’s premier Racing Championship, attracting participants from across the nation.
Expressing enthusiasm about this dynamic alliance, Mr. Rohit Talwar, Vice President and Head of Marketing at Castrol India Limited, stated, “We are thrilled to announce our exciting partnership with KTM as a performance partner. For the first time, we will be powering the electrifying KTM Cup Season 2. This collaboration underscores our commitment to excellence and innovation in performance engine oils. By joining hands, we are not merely sponsoring a race; we are unlocking the full potential of both KTM riders and machines. Prepare to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will push the boundaries of performance, showcasing the unparalleled capabilities of Castrol in propelling KTM champions to victory.”
Mr. Sumeet Narang, President and BU Head-Probiking (KTM) at Bajaj Auto Limited, shared his thoughts on this collaboration, saying, “The second season of the KTM CUP reflects KTM’s ongoing commitment to nurturing a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we are excited to continue this journey with even greater fervor. Racing is ingrained in KTM’s DNA, boasting an impressive 341+ world championship titles across various formats. Our partnership with Castrol engine oils as our Performance Partner further underscores our commitment to excellence on the track. Together, we are poised to welcome women and amateur riders, fulfilling our promise of nurturing talent and transforming ambitious enthusiasts into seasoned pro-bikers. As anticipation builds for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM CUP Season 2, where the thrill of racing awaits!”
The on-ground selections for India’s largest racing championship will be conducted in four cities, starting from Coimbatore on March 22 to 24, Delhi on April 13 and 14, Mumbai from April 26 to 28, and Kolkata on May 11 and 12, 2024.
With Castrol’s extensive experience in moto-sports, the development of Castrol’s POWER1 lubricants has been tailored specifically to enhance the performance of motorcycles. The collaboration with KTM Cup 2024 will significantly showcase the power and prowess provided by Castrol POWER1 range of lubricants. Following rigorous pan-India selections and the final race, the ultimate winners of the KTM Cup 2024 will have the opportunity to be trained by MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.