Introducing ELEVATE: The New Mid-Size SUV Redefining Honda’s Global Lineup
Experience the bold and masculine design of the all-new ELEVATE, Honda’s latest addition to its prestigious SUV family. With its striking front face, sharp character lines, and unique rear design, this SUV commands attention and exudes confidence on the road.
ELEVATE embodies Honda’s grand concept of the ‘Urban Freestyler,’ reflecting our unwavering passion, determination, and collective vision for a world where individuals can dream, work freely, and expand their horizons without any limitations.
Your safety is our utmost priority. ELEVATE is equipped with a comprehensive range of active and passive safety technologies, including the Advanced Driver Assistance System (ADAS) of Honda SENSING. Built on Honda’s long-standing commitment to ‘Safety for Everyone,’ these features are designed to advance safety for all individuals sharing the road.
As part of Honda’s ambitious vision for the future, ELEVATE is the first of five premium SUVs set to be launched in India by 2030. But that’s not all—stay tuned as we announce the arrival of a Battery Electric Vehicle (BEV) based on this exceptional SUV, scheduled to hit the Indian market within the next three years. This aligns perfectly with Honda’s global mission toward achieving carbon neutrality.
ELEVATE is more than just an SUV; it’s a symbol of innovation, adventure, and limitless possibilities. Get ready to elevate your driving experience with Honda’s remarkable new mid-size SUV.
Delhi, 6th June 2023: Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, proudly unveiled the highly anticipated Honda ELEVATE, the latest addition to Honda’s global SUV lineup, at a spectacular World Premiere event held in India. Set to launch during the upcoming festive season, India takes pride in being the first country to manufacture and introduce the All New Elevate on a global scale. While initially focusing on the domestic market, India also aims to establish itself as a significant export hub for this extraordinary model, catering to the strong global demand for SUVs.
Developed on the captivating concept of the ‘Urban Freestyler,’ Elevate is designed to appeal to customers with active lifestyles and a global mindset. It seamlessly combines cutting-edge aesthetics with remarkable functionality, resulting in a visually stunning, incredibly versatile, comfortable, and exhilarating SUV that is ready for adventure both within and beyond city limits.
Elevate, a mid-size SUV, showcases a bold and masculine exterior design with a striking front face, sharp character lines, and a unique rear design, all contributing to its commanding road presence. The front fascia proudly displays Honda’s signature grille, accompanied by sleek LED headlights. Its sporty character is accentuated in the side profile, while the distinctive tailgate design and LED taillights highlight the rear.
The All New Elevate has been meticulously developed by Honda R&D Asia Pacific center, located in Thailand, to cater to the needs and aspirations of younger customers seeking status, comfort, and an active lifestyle. The R&D team in India has worked diligently to understand the preferences of potential customers through extensive market surveys, identifying their three key motivations for purchasing SUVs: stylish bold exterior design, comprehensive safety features, and overall comfort for long-distance travel, including interior roominess and space.
Mr. Toshio Kuwahara, Head of Regional Unit (Asia & Oceania), Honda Motor Co., Ltd. and President and CEO, Asian Honda Motor Co., Ltd., expressed the significance of the global unveil, stating, “India, as the world’s third-largest automotive market, holds immense importance for Honda. The World Premiere of the all-new Elevate, being the first global model to be launched here, symbolizes Honda’s commitment and aspirations for the country. India’s exports to various regions across the globe have been steadily increasing each year. With our dedication to delivering products of the highest quality that exceed the expectations of both local and global customers, India has become one of Honda’s most crucial export hubs. Looking ahead to 2050, Honda is committed to achieving carbon neutrality and eliminating traffic collision fatalities involving our motorcycles and automobiles. To achieve these goals, Honda aims to achieve 100% sales of Battery Electric Vehicles and Fuel Cell Electric Vehicles globally by 2040, including India. We will continue enhancing advanced technologies for safety, such as expanding Honda SENSING worldwide and strengthening our safety education to reduce traffic accidents.”
Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd., expressed excitement about the All New Elevate, remarking, “With the unveiling of the All New Elevate, we embark on a new journey, offering Honda’s formidable product lineup in the thriving SUV segment in India. Honda enjoys strong leadership and popularity in the sedan segments. There has been tremendous anticipation among Honda loyalists and the overall market, eagerly awaiting this new model. We are confident that the Elevate will further strengthen our bond with our esteemed customers and soon become a formidable third pillar of our business alongside the City and Amaze models. We have a robust product strategy to enhance our premium presence in the market, with Elevate being the first among the five new SUVs that Honda plans to launch in India by 2030.”
EXTERIOR DESIGN – BOLD & CONFIDENT
Experience the Elevate’s striking exterior design that exudes masculinity and confidence. Its unique front design showcases a commanding stance with a bold profile, accentuated by slim and sharp headlights that convey a sense of strength and assurance. The High Gravity Horizontal Belt Line adds to the overall appeal, providing a feeling of protection and security within the cabin. The clean layout on the side gives it a distinctive presence, perfectly embodying the characteristics of modern SUVs. Complete with dual LED taillights and eye-catching two-tone finish diamond-cut R17 alloy wheels, this model radiates a distinct, contemporary, and sporty charm.
Exterior Dimensions*
Length x Width x Height: 4312mm x 1790mm x 1650mm Ground Clearance: 220mm Wheelbase: 2650mm
INTERIOR DESIGN – PROGRESSIVE AND PROTECTIVE
Step into the Elevate’s interior, where the concept of “Progressive and Protective” comes to life, embodying an aspirational mindset, comfort, functionality, and enhanced safety. The interior color, material, and finish coordination strike a beautiful contrast of luxurious brown and black, creating a clutter-free and inviting atmosphere despite the SUV’s strong character.
Key Features of the Interior:
- Unmatched spaciousness: The Elevate boasts a top-class wheelbase, providing ample headroom, knee room, and legroom, resulting in an overwhelmingly spacious cabin.
- Generous cargo space: With a class-leading cargo capacity of 458 liters, the Elevate offers abundant room for all your belongings.
- Stylish meter with premium feel: The All New Elevate features a stylish meter with a premium white light display and a black background on a 17.78 cm (7-inch) high-definition full-color TFT multi-information screen. It provides essential information such as fuel consumption, trip meter, outside temperature, G-Meter, and a clock. Additionally, the driver can customize various operations, including meter setup, keyless access, lighting setup, door settings, and Honda SENSING.
- Enhanced infotainment system: Equipped with a new floating type 26.03 cm (10.25 inch) In-Plane Switching (IPS) high-definition (HD) resolution LCD touch-screen display audio with Optical Clear Adhesive (OCA), the Elevate offers excellent contrast and visibility. It seamlessly connects to various smartphones via wireless Apple CarPlay, Android Auto, Weblink, Bluetooth, and USB. The comprehensive infotainment experience is further enhanced with additional sub-screen functions, including ASVM (Assistant Side View Monitor), ARVM (Assistant Rear View Monitor), Clock, Calendar, Compass, Customizable Picture, and shortcuts to commonly used infotainment settings.
- Optimal visibility and driving experience: With a ground clearance of 220mm, high nose and hood shape, and smooth connection between the hood and B-line, the Elevate ensures a clear and unobstructed view of the road. The long hood length enhances front visibility, allowing the driver to navigate with ease and confidently spot road surfaces and objects.
BODY & PLATFORM
The Elevate is built on a cutting-edge body and platform that combines advanced engineering and materials to deliver exceptional performance and safety.
Key Features of the Body & Platform:
- Lightweight and robust: By incorporating a higher tensile steel application ratio, the Elevate achieves a lightweight yet durable structure. This design approach not only enhances collision safety performance but also optimizes body balance, stability, and handling.
- Confident driving dynamics: The rear structure of the Elevate boasts strong torsional and lateral rigidity, ensuring confident handling even at high speeds. This rigidity contributes to a stable and enjoyable driving experience.
- Enhanced rear rigidity: The body structure of the Elevate has been optimized to reinforce the C pillars and rear tailgate open area, resulting in increased rear rigidity. This improvement enhances overall stability and ensures smoother operation.
- Superior handling stability and ride comfort: The Elevate’s suspension system is meticulously tuned with reduced friction, delivering superior handling stability and a comfortable ride. This setup provides precise control and a smooth driving experience, enhancing both performance and passenger comfort.
POWERTRAIN
At the core of the Elevate lies the exceptional 1.5L i-VTEC DOHC petrol engine with VTC, offering a winning combination of high fuel efficiency, low emissions, and exhilarating driving performance. This advanced engine generates an impressive power output of 89 kW (121PS)* and a maximum torque of 145 Nm* between 4300* to 6600* RPM. It is intelligently paired with either an advanced 6-speed manual transmission or a smooth and responsive 7-speed CVT (Continuously Variable Transmission), ensuring seamless gear shifts and an engaging driving experience, all while maximizing fuel economy.
Key Features of the Powertrain:
- Superior performance: The Elevate’s powertrain is engineered to deliver spirited and dynamic driving performance. The 1.5L i-VTEC DOHC petrol engine with VTC ensures a thrilling and responsive acceleration, allowing you to enjoy every journey.
- Fuel efficiency and low emissions: With a focus on sustainability, the powertrain has been optimized to provide excellent fuel efficiency, reducing the carbon footprint. It meets stringent emission standards while delivering an eco-friendly driving experience.
- Transmission options: Choose between the advanced 6-speed manual transmission or the smooth 7-speed CVT for a personalized driving experience. Both transmission options contribute to the overall efficiency and performance of the vehicle.
DYNAMIC CONCEPT
The all-new Elevate embraces the dynamic concept of “Enjoy the Drive,” aligning with Honda’s global direction. Designed to provide a balanced blend of comfort and performance tailored to the unique road environments and regional characteristics, it has undergone rigorous testing and evaluation across various terrains. The result is a vehicle that exceeds customers’ expectations.
Key Features of the Dynamic Concept:
- “Enjoy the Drive”: The Elevate embodies the core values of “Reliable Comfort” and “Drive as Intended” to deliver a truly enjoyable driving experience. It offers enhanced maneuverability and agile operability, allowing you to experience the thrill of driving everywhere you go.
- Adaptability to Indian roads: With its class-leading^ ground clearance of 220mm* and a minimum turning radius of 5.2m*, the Elevate ensures safe and comfortable driving on a variety of Indian roads. You can confidently navigate through different terrains, knowing that your vehicle is designed to handle the challenges with ease.
SAFETY
The All-New Elevate prioritizes safety with Honda’s globally recognized standard of excellence. It is equipped with a comprehensive range of advanced safety features, both active and passive, to ensure the highest level of protection for occupants and pedestrians.
Key Features of Safety:
- Comprehensive safety features: The Elevate incorporates a host of advanced safety technologies, including a 6-airbag system, ABS with EBD and Brake Assist, Vehicle Stability Assist with Agile Handling Assist, Hill Start Assist, Honda Lane Watch™ camera, Light Crash Performance, Pedestrian protection, Multi-angle Rear Camera, Emergency Stop Signal, ISOFIX compatible Rear Side Seats with Lower Anchorages & Top Tether, and Immobilizer with anti-theft alarm. These features work together to provide a secure and protected driving experience.
- Advanced Compatibility Engineering™ (ACE™) body structure: The Elevate utilizes Honda’s acclaimed ACE™ body structure, which enhances self-protection for occupants while minimizing damage to other vehicles in the event of a collision. This innovative design ensures enhanced safety for everyone on the road.
- Honda Sensing: The Elevate features the innovative Honda Sensing suite, an advanced driver assistance system. Utilizing a high-performance front camera with wide-angle and far-reaching detection capabilities, Honda Sensing scans the road ahead, alerting the driver to potential hazards and intervening to prevent or reduce the severity of collisions. Signature features of Honda Sensing include Collision Mitigation Braking System (CMBS), Adaptive Cruise Control, Road Departure Mitigation (RDM), Lane Keeping Assist System (LKAS), Lead Car Departure Notification system, and Auto High-Beam. These technologies provide an additional layer of safety and peace of mind.
UTILITIES FOR COMFORT AND CONVENIENCE
The All-New Elevate is designed to enhance comfort and convenience for both the driver and passengers. With a range of thoughtful utilities, this SUV caters to the active lifestyle and ensures a seamless and enjoyable experience.
Key Comfort and Convenience Features:
- Electric Sunroof with One-Touch Operation & Pinch Guard: Enjoy fresh air and natural light with the electric sunroof that can be easily operated with a single touch. The pinch guard feature ensures safety during operation.
- Rear Shelf: The rear shelf provides an additional storage area for keeping your belongings organized and within reach.
- Convenient Cup Holders: Cup holders in the console area and front and rear door pockets provide convenient spaces to securely hold your beverages while on the go.
- Versatile Seating Options: The second-row seat is a 60/40 split and foldable, allowing for flexible seating and increased cargo capacity as needed.
- Wireless Phone Charger: Stay connected without the hassle of wires. The wireless phone charger keeps your devices powered up effortlessly.
- Walk Away Auto Locking: With the walk-away auto locking feature, the vehicle automatically locks itself when you walk away, providing added security and peace of mind.
- Power Outlets: Both front and rear passengers have access to 12V power outlets, ensuring easy charging of devices on the road.
- Rear Air Conditioner Vent with Automatic System: The rear air conditioner vent with an automatic system ensures optimal cooling and comfort for passengers in the back.
- Rear Center Armrest Cupholders: Additional cupholders in the rear center armrest offer convenience for rear passengers.
- Ample Storage Space: The Elevate provides ample storage options, including a storage box under the front center armrest, a wallet storage space in the center console, and door pockets for easy organization.
- Honda Connect: Stay connected and enjoy peace of mind with Honda Connect, a comprehensive system that combines safety, convenience, and advanced features.
Experience the All-New Elevate’s thoughtful utilities that enhance comfort and convenience, ensuring a delightful journey for everyone on board.