Tresa Motors appoints Bharat Benz’s Creative Head of Studio, Edmund Spitz as its Chief Design Officer

Bangalore, 25th July 2023: Tresa Motors, a pioneering force in the electric vehicle market, has announced the appointment of Edmund Spitz as their new Chief Design Officer. Reporting directly to Rohan Shravan, Founder CEO, and CTO, Mr. Spitz brings a wealth of experience in global transportation design, having previously worked with prestigious companies such as BharatBenz, Daimler Trucks North America, and SAIC Innovation Centre.

In his role at Tresa Motors, Mr. Spitz will lead innovation-focused design teams, driving the company’s ambition to position India as a global leader in EV transportation solutions. With the Indian EV revolution at a tipping point, Tresa Motors aims to disrupt the commercial vehicle market by focusing on agility and adaptability to cater to the evolving needs of the market and consumers.

Mr. Spitz’s vision is to evaluate and optimize the entire commercial vehicle assembly chain, incorporating additional capabilities in robotics, AI, and 3D imaging to create more efficient trucks. Moreover, he aims to enhance the user experience for commercial vehicle operators through thoughtful design and engineering solutions, addressing an underserved market.

Drawing on his extensive experience, Mr. Spitz adopts a design philosophy of “Functional Minimalism,” aligning perfectly with the commercial vehicle space’s priority on functionality. His contributions at Daimler Truck, particularly in setting up the BharatBenz design studio in Chennai, India, have been particularly impactful in the country.

Prior to joining Tresa Motors, Mr. Spitz served as the Head of Transportation Design at Strate School of Design’s Bangalore campus and led a team of designers at the SAIC Innovation Centre in San Jose, California, focusing on developing Driverless Mobility solutions and experiences.

Mr. Spitz holds a Masters in Transportation Design Management from Institut Superieur de Design, France, which further complements his impressive credentials.

Rohan Shravan, Founder CEO, and CTO of Tresa Motors expressed delight in welcoming Edmund Spitz as the Chief Design Officer, acknowledging his significant contributions to the commercial vehicle design space, both in India and internationally.

About Tresa Motors:

Tresa Motors, based in Bangalore, is India’s first OEM manufacturer of medium and heavy electric trucks. Founded in 2022 by Rohan Shravan and Ravi Machani, the company’s core expertise lies in industrial design, electric powertrain, and battery-related technologies. Tresa Motors is currently developing electric trucks in the 18T-55T GVW segment and recently unveiled its first vehicle, the Model V0.1 on 3rd July 2023.

With a mission to redefine the future of transportation through innovation, safety, and sustainability, Tresa Motors is committed to creating cutting-edge electric vehicles that prioritize driver safety and energy efficiency. Backed by a team of experienced and respected professionals, Tresa Motors distinguishes itself by developing core components in-house, fostering a self-reliant approach to vehicle manufacturing. The company’s dedicated engineers and experts continually work to solve complex challenges in motor, powertrain, and battery pack technologies, creating groundbreaking solutions that set it apart in the market. Tresa Motors is proudly designing in India, with a global focus.

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