AbhiBus Introduces Edge App for Bus Operators at Prawaas 4.0
Now available on the Google Play Store, the Edge app is designed to enhance marketing and operational efficiency for bus operators.
New Delhi, 30th August 2024: AbhiBus, one of India’s leading bus booking platforms, has launched its new Edge app, which aims to transform the way bus operators manage their campaigns by making operations more accessible, faster, and smarter.
Unveiled at the prestigious Prawaas 4.0 event, the Edge app builds on the success of the existing Edge web platform. The app utilizes AI to provide smart campaign recommendations tailored to the specific needs of operators. With instant notifications and alerts, operators can stay informed about critical developments, enabling them to make quick, informed decisions in response to opportunities or challenges. The app also integrates AbhiBus’ ad solutions, allowing operators to reach new customers across various channels and optimize campaigns to boost sales. Furthermore, the Crew Performance Module offers detailed insights into operational efficiency, empowering users to effectively manage their teams and ensure smooth operations.
Commenting on the launch, Rohit Sharma, COO of AbhiBus, said, “The Edge App represents a major advancement in our mission to empower bus operators with technology that simplifies their business operations. By providing advanced campaign management tools on mobile, we aim to help our partners run their operations more efficiently, make informed decisions, and drive growth.”
The Edge app allows operators to choose from a variety of pre-designed templates and go live with just one click, significantly reducing the time required to set up campaigns. It provides instant access to the latest performance data, with real-time analytics that help enhance campaigns and increase sales. The app also includes seamless auto-renewal and campaign extension features, ensuring uninterrupted sales operations. Additionally, the app offers flexible filters that allow operators to target specific routes, enabling them to strategically focus on the routes that are most important to their business.
About AbhiBus
AbhiBus is a leading online bus-ticketing platform, partnering with over 4,000 private bus operators and 25 major State Road Transport Corporations (RTCs), covering more than 100,000 routes across India. The AbhiBus website and apps enable users to check amenities provided by bus operators, compare fares, view bus schedules, track buses live before arrival, and access cancellation protection options, among other services. It is the official ticketing partner for several state RTCs and IRCTC. Besides being an e-ticketing platform, AbhiBus provides comprehensive technology solutions to private and government bus operators, including an advanced online passenger reservation system used by more than 350 private bus operators and 5 State Road Transport Corporations, such as APSRTC, TSRTC, KSRTC, HRTC (Himachal), and Kerala RTC. Its software offerings include fleet management solutions, vehicle tracking systems, passenger information systems, and logistics, providing robust and customizable solutions for bus operators of all sizes. AbhiBus was acquired by ixigo (Le Travenues Technology Limited) in August 2021.